This copy is an example of a direct response sales letter, in this case for a multi-vitamin supplement. The copy makes use of a friendly understanding tone in order to build rapport with the reader and at the same time, educating him on the benefits he will get from using the product. These beneficial claims are backed up with the use of both references from respected and knowledgeable medical periodicals along with testimonial copy from satisfied customers.
These skills can be applied to your product for service.
Martin Smith Clinic and Health Awareness Center
3456 Roniger Way
Secaucus, N.J. 09873-345
Enjoy Better Sex, More Energy, Less Stress, NOW!
And All It Takes Is Just 30 Seconds a Day!
Dear Friend,
I’d like to tell you a little story about two men I grew up with. My father and our gardener, Mr. Yin, where the same age. I can remember them sitting outside on the porch in the evenings, looking out into our garden, discussing which bush to trim and which rock to relocate in the expanse of our backyard. Both men were incredibly active physically and acute mentally. That changed, however; as I grew older. Before my eyes I watched as my father’s physical and mental conditioned began to decline, but Mr. Yin remained the same as I always remembered him, crouched in the garden, digging away for hours. Before my father’s death, I had become the one on the porch, looking out at the garden with Mr. Yin, deciding which bush to pluck and which stone to dislodge. Unlike my father, who by this time had become listless and apathetic, Mr. Yin retained not only a good portion of his body’s physical strength, but he was also relaxed and aware. I asked him one night, while surveying the garden, how he was able to stay so strong and alert, when my father, the same age as he, had declined so much. It was then that Mr. Yin told me an incredible secret…
Don’t worry! I’ll let you in on Mr. Yin’s secret to eternal youth in just a moment. First I would like to introduce myself. I’m Dr. Martin Smith, Director of the Martin Smith Clinic and Health Awareness Center. We work with men who want to realize the benefits that less stress, more energy and better sex have on their life.
I know you are not the media stereotype man, lounging in the armchair, only concerned with the football game and who will get you your next beer. You have a lot of things that require your attention. Your career, family, bills, maybe you keep your own garden or yard, just like Mr. Yin! That leaves almost no time to manage stress caused by such time crunches. You are at a serious disadvantage!
Well No Longer.
I help men forget stress which leads to low energy and poor sexual experiences. You want the answer, and it’s so simple it will shock you.
Back to Mr. Yin. After I asked my question, he got a very funny look on his face. Then he invited me to dinner and promised to show me. I had never been to our gardener’s house before. He kept his own garden as immaculate as our own, and it became quite evident that our garden was not the only one this little Asian man worked his wonders on. I asked him how many gardens he tended. He said he worked with over twenty gardens a week.
Then I met Mrs. Yin, who would prepare us dinner that night. She flitted around the small house like a butterfly on a sugar rush. Her energy, like Mr. Yin’s, seemed limitless. During the meal, I again asked, what could account for him and his wife’s superior energy level at their age. He told me to look at my plate. Mr. Yin explained that each dish on my plate, and even the tea we drank, was prepared with certain herbs long known in Asia for their superior affects on health. I knew then that I was on to something. I realized right away that most westerners don’t have time to prepare such healthy meals every day, but it gave me an idea…
40 Years of Research
I was already using multivitamins as a means to enhance men’s health. What if the addition of natural herbs could enhance it even further? Along with my own research, I consulted the work of Christopher Hobbs, an expert in herbalism who has spent more than 40 years unlocking the healthy benefits of herbs known to Asian medicine as tonic herbs – “Tonics herbs are the highest and most sought-after herbal remedies in many traditional systems of healing, such as Traditional Chinese Medicine (TMC) and Ayurveda. These herbs nourish specific cells, tissues, organs, and the whole individual, and are often used for long periods of time. These remedies help focus and call forth the biogenetic potential or vitality of the individual for use such as supporting the immune system, nerve function or hormonal system. Tonics are very gentle, slow stimulants, and they provide the nutrients the body can use, such as vitamins, minerals, and other constituents like plant pigments, such as anthocyanins or flavonoids. Large quantities can be given without harm of overstressing cells, tissues, organs or body systems.”
So what do the research of Christopher Hobbs and the story of Mr. Yin tell us? What was the secret? That far from being the cliché the media has created of it, stress kills. Stress can kill your energy level. Stress can kill the excitement of your relationships, and stress can even lead to death.
40% Reduction in Stress
In 2002, the Advances in Therapy Journal published a clinical study conducted to determine the effects of multivitamin compounds on stress and exhaustion. Participants in this study noted an overall 40% reduction in stress levels, as well as a 25% reduction in negative conditions (depression, anxiety, etc) associated with stress. Additional publications by the Linus Pauling Institute (April 2008), University of Maryland Medical Center (June 2006), and Journal of Orthomolecular Medicine (2005) also detailed the mitigating effects multivitamins had on anxiety related stress.
Unique Product, Unique Benefits
This gave me the key we needed to bring my big idea to fruition. This clinical study proved that the use of multivitamins could assist in the reduction of stress levels that kill energy levels, sex lives and overall health. Mr. Yin and the research by Christopher Hobbs showed that the use of certain herbs like Ginseng, Ginger and Hawthorne Berry work to reduce stress levels, calm the stomach and lower blood pressure. Vitamins combined with these herbs could provide even more effective stress elimination for the body, naturally and without foreign chemicals. If we combined the two, we would have a product never seen before. Today no other multivitamin formula combines both vitamin and herbal nutrition into one package. But the Vitalvite formula, created here at the Health Awareness Center, does!
The benefits of Vitalvite don’t end with stress. We created a formula that not only helps you feel younger and less stressed, but it also works to help you actually look younger too!
B Vitamins Directly Related to Healthy Appearance
The benefits of vitamins on physical appearance have been well documented. Even as far back as 1954, Dr. Eugene S. Bereston, MD in an article for the American Journal of Clinical Nutrition, titled Vitamins in Dermatology and as recently as 2001 in the journal Nutrition, detailed the direct effects vitamins have on how you look. Vitamin A decreases the effect of dry eyes, giving you those flashing, intense eyes so attractive to women, and complex B vitamins such as Niacin are directly related to healthy young looking skin. The days of liver spots or discoloration on your arms or face will be over.
Adding VitalVite to your daily routine is as simple as it is to order. I’ll tell you how to get your hands on this unique stress destroying, energy enhancing product, but first you need to know about VitalVites secret weapon.
VitalVite’s Little Green Weapon
Our formula has the addition of the green superfood known as Hydrilla, a source of vitamin B12 that contains 30 to 70 times more of this vitamin than other green foods. Imagine how your life can change with less stress sapping your energy. It is a vicious cycle that men must deal with. Stress from the job leaves us with no energy for family or relationships. VitalVite’s unique formula of vitamins, herbal and super food extracts can help you be that guy who nothing seems to touch. Whatever is going on in your life, you have the energy to be on top of it. When it comes to sexual relationships you can work all day and still satisfy yourself and your partner after an evening together. Your confidence and vitality will personify the stallion you always envisioned yourself to be, and you will be able to back it up when those ‘bedroom eyes’ look your way.
Our testing of VitalVite has met with spectacular results. Here are some of the responses we have gotten from the men who have seen the incredible benefits to libido and energy VitalVites’ exclusive formula can have for any man at any age.
Have the Sexual Stamina of a man 30 Years Younger!
When I turned 65, I started to feel my age. I thought my sexual prowess had gone the way of the Dodo. After taking your formula for a number of months, all I can say is, talk to my wife. She says that she feels like she’s living with a 25 year old again! Now, I can golf 18 holes again, easy, when a lot of my buddies can only do 9.
–K. Rogers
Have the Energy to Go all Day Long!
I’m a professional, and I have to have energy to spare. I start my day at 6AM and I keep going straight until 7 o’clock at night. Your formula definitely keeps my energy level up, which in turn helps me to motivate my clients into reaching their fitness goals.
–D. Brockman
These men have already experienced the benefits the VitalVite formula can bring to the busy and stressful lifestyle of today’s active man. Better Sex and More Energy begin with removing the impact of Stress on your life. VitalVite’s formula is specifically formulated to increase the body’s resistance to stress, take full advantage of energy giving food. You can again have that energy level and sexual performance from 10, 20, maybe even 30 years ago.
What Sets VitalVite Apart
Remember Mr. Yin at the beginning of our story. What set Mr. Yin apart from other men his age in overall energy level and physical resilience is the same thing that sets VitalVite apart from all the other plain multivitamin formulas on the market. The addition of herbal extracts that have been used for thousands of years to alleviate the damaging ravages stress related symptoms have on your body. No other formula combines the stress eliminating benefits of vitamins and herbal extracts to rid you of stress that saps you of your energy and leaves you disgusted with your sex life and energy level.
3 Pills a Day
All of these benefits are yours with just three daily doses of the VitalVite formula infused with the all natural superfood Hydrilla. In addition to being a source of B vitamins 30 to 70 times greater than other green foods, Hydrilla has these additional benefits:
One of nature’s richest whole-food sources of calcium (52mg / plant). This means you benefit from extra muscular and skeletal support not found in other formulas.
Research shows hydrilla may enhance fat burning. This means the addition of VitalVite could help in managing weight, a powerful energy and sex appeal enhancer.
Hydrilla contains chlorophyll. Chlorophyll is a powerful antioxidant that according to Jeffery Blumberg, Phd, antioxidant researcher and professor at Tufts University, have shown to retard aging and cell damage.
No other formula gives you the added benefits of Hydrilla coupled with the clinically researched stress destroying benefits of vitamins and herbs, all together in one simple to take multivitamin.
Order and Start Today!
A 30 day supply of VitalVite is just $49.95. I’m so confident, however, that you will be satisfied with the benefits of VitalVites unique formula plus hydrilla extracts that I have created the 90 day challenge. A 90 day supply of VitalVite is just $105.95, but we are going to give you a full 90 day supply for just $49.95. That’s a savings of over $50 dollars on your first order! With each subsequent 90 day order at $105.95. If within 90 days, you are not experiencing increased energy, less stress and a better sex life, simply return the unused portion for a full refund, no questions asked. You have seen the clinical studies by credible medical researchers, heard the benefits others swear by and are enjoying even as you read this letter, and with no financial risk at all, there is simply no reason you should not benefit from VitalVite’s unique formula and benefits.
So don’t wait any longer, don’t miss out on the life you want and deserve. VitalVite is not sold in stores so order now, at our risk. Less stress from the job, more energy to devote to the kids and for your own interests, and who doesn’t want better sex! Your partner will be writing us letters of thanks too! So fill out the order form included with this introductory letter and you will be on your way as we rush your shipment of VitalVite right to your door.
Sincerely,
Dr. Martin Smith, M.D.
