Member of AWAI online since 2009.

Completed the American Writers and Artists Inc. Accelerated Copywriting Program. – Nov 2009

Good direct copy sells the benefits of the product and it sells those benefits to the prospects heart, then allows the prospect to rationalize their purchase with proof the product will really do what is claimed.  AWAI trained copywriters are experts at identifying the strongest benefits and unique sales proposition of your product, communicating to the prospect how the benefit will affect the prospects life so as to arouse their emotions in regard to your product.  Good copy makes the prospect desire the product because they already need its benefits and then convinces the prospect the purchase is worth ever penny they spend with proof.

Make the secrets of the greatest copywriters like Michael Masterson and Bob Bly work for you to increase your response rates.  If you need a new control or just to give your current control a few tweaks I will be happy to assist you in all of your direct response copy needs.

Currently completing the American Writers and Artists Inc. Copywriting 2.0 Writing Web Copy Program

Copy often takes a backseat on many websites, even though it is the single element that drives either the sale or the dissemination of information.  Successful Web Copywriters understand one secret, your general copywriter does not.  The web is user-centric. When users conduct an internet search, they are doing so with a purpose; a singular goal.  They are looking for an answer and they need it fast.  Websites that can anticipate these questions, answer them succinctly and quickly and get the user to the solution as quickly as possible, have an incredible edge in the online marketing world.

I can apply the insights developed by expert Web Copywriter Nick Usborne to your web copy to increase page ranking in major search engines to increase both traffic and/or sales from your website.

For more information, please visit www.awaionline.com